01
Integrity Always
We do the right thing — even when no one is watching. Trust is the foundation of leadership, customer relationships, and long-term success.
Eureka, California
Find Your Direction.
Build Your Future.
At True North Sales & Marketing Inc., we develop driven individuals into confident leaders while delivering powerful marketing and sales results for the brands we represent.
Who We Are
More Than Business — A Direction
At True North Sales & Marketing Inc., our name represents more than business — it represents direction. Founder Chris Simons chose the name "True North" as a symbol of staying aligned with a positive path, both professionally and personally. Just like a compass points north as a constant guide, we believe success comes from maintaining clarity, integrity, and forward momentum no matter the circumstances.
Based in Eureka, California, our team specializes in delivering results-driven sales and marketing solutions while developing confident, purpose-driven leaders. We focus on building strong connections between brands and customers through professionalism, energy, and strategic execution.
But what truly sets us apart is our commitment to growth. We don't just create sales results — we create opportunity. Through hands-on training, mentorship, and performance-based advancement, we help individuals align their goals with a clear direction toward leadership and long-term success.
Whether you're a company looking to expand your reach or a motivated individual ready to build your future, True North is here to help you stay aligned and move forward with purpose.
Join Our Team →Our Core Values
These principles guide every decision, interaction, and goal we set — from our team to the brands we serve.
02
Direction Over Distraction
We operate with purpose. Every action, conversation, and goal is aligned with a bigger vision.
03
Growth Through Discipline
Talent is developed, not born. We believe consistency, coachability, and effort create leaders.
04
Ownership Mentality
We take responsibility for results. No excuses. No blaming. We win together and we improve together.
05
Servant Leadership
True leadership is about elevating others. We grow by helping our team and clients grow.
06
Competitive Excellence
We bring energy, preparation, and professionalism into everything we do. Average is never the goal.
Why Choose True North?
We invest in people first. When our team grows, our clients win — and so does everyone we work with.
Hands-On Training
Learn by doing. Our real-world training programs give you the skills to succeed from day one.
Rapid Advancement
All leadership positions are filled from within. Your growth is limited only by your effort.
Mentorship Culture
Be supported by leaders who have walked the path and are dedicated to your success.
Winning Environment
High energy, high standards, and a team that celebrates each other's wins.
Our community — growing together
Ready to Find Your True North?
Take the first step toward a career built on purpose, growth, and real opportunity. Applications are reviewed by our team within 48 hours.
Submit Your Application →